The Old Bookstore, "Gamla Bókabúðin" in Icelandic is located in the charming Westfjords village of Flateyri. Eyþór Jóvinsson runs the bookstore, founded by his great-grandparents in 1914. He is the fourth generation to run the family business.

The Old Bookstore has been turned into a museum where the history of the village is displayed. Visitors can also buy second hand books and visit the old merchant’s home.

The owner Eyþór, is a good friend of mine. He also runs the Iceland Comedy Film Festival that I’ve photographed a couple of times before. And a couple of years ago I was the behind the scenes photographer for a shortfilm production Eyþór was working on.

My first visit to Iceland was back in the summer of 2016, and that is where I did meet Eyþór for the first time. In his bookstore. Now after a few years have passed I have been to Iceland for about 8 times. Many of these visits were collaborating and meeting up with my good friend Eyþór. Safe to say that I am very grateful for him working with me. And therefore I thought this video was a nice way and gesture to say “thank you my friend”

There is an Icelandic version from back in 2015 of this video on Youtube, filmed by Visit Westfjords, which you can see here. Behind the scenes photographs by Tom Reinders